Journal Articles:
Ng, C.J.W. (2020)
Ng, C.J.W. (2020). Neoliberal recontextualizations and legitimations in a ‘post-Confucian’ state. World Englishes, 39(4), 638-652.
Ng, C.J.W. (2019)
'You are your only limit': Appropriations and valorizations of affect in university branding. Journal of Sociolinguistics, 23(2), 121-139.
Ng, C.J.W. (2018)
Performing brand identity: Situating branding in discursive-ideological landscapes. Consumption Markets & Culture, 21(2), 147-170.
Ng, C.J.W. (2018)
Skilling the nation, empowering the citizen: Neoliberal instantiations in Singapore's lifelong learning policy. Journal of Language and Politics, 17(1), 118-140.
Ng, C.J.W. (2016)
'Hottest brand, coolest pedagogy': Approaches to corporate branding in Singapore's higher education sector. Journal of Marketing for Higher Education, 26(1), 41-63.
Ng, C.J.W. (2014)
'We offer unparalleled flexibility': Purveying conceptual values in higher educational corporate branding. Discourse & Communication, 8(4), 391-410.
Ng, C.J.W. (2014)
Semioticizing capitalism in corporate brand enactment: The case of Singapore's corporatized universities. Critical Discourse Studies, 11(2), 139-157.
Ng, C.J.W. & Koller, V. (2013)
Deliberate conventional metaphor in images: The case of corporate branding discourse. Metaphor and Symbol, 28(3), 131-147.
Book Chapters:
Ng, C.J.W. (2022)
We are in this together’: Cultural branding and affective activations in a pandemic context. In S. Tan & M.K.L. E (Eds.), Discourses, Modes, Media and Meaning in an Era of Pandemic: A Multimodal Discourse Analysis Approach (pp. 141-159). Routledge.
Ng, C.J.W. (2020)
Government policy, communication and (affective) governmentality. In M. Filimowicz & V. Tzankova (Eds.), Reimagining Communication: Action (pp. 54-70). London: Routledge.
Ng, C.J.W. (2019)
Governing (through) affect: A social semiotic perspective of affective governance in Singapore. In K. Rajandran & S.A. Manan (Eds.), Discourses of Southeast Asia: A Social Semiotic Perspective (pp. 23-43). Singapore: Springer.
Ng, C.J.W. (2018)
Constructing the ideal organization: Metaphor in higher education brand communication. In J. Pelclová & W. Lu (Eds.), Persuasion in Public Discourse: Cognitive and Functional Perspectives (pp. 207-223). Amsterdam: John Benjamins.
Ng, C.J.W. (2018)
Metaphor. In J. Flowerdew & J. Richardson (Eds.), The Routledge Handbook of Critical Discourse Studies (pp. 215-227). London: Routledge.
Ng, C.J.W. (2007)
Remaking a nation: Interrogating intertextuality in the Singapore national day rally speech 2002. In P. Teo & C. Ho (Eds.), Discourse in the Modern World (pp. 142-162). Singapore: McGraw-Hill.