Victor Kwan

Dr Victor Kwan

Head of Programme

Centre for Continuing & Professional Education

Tel: +65 6248 0210

Email: dmljdG9ya3dhbnloQHN1c3MuZWR1LnNn

Educational Qualifications

2019
Ph.D. in Business, Singapore Management University

2006
MBA, Southern Illinois University Carbondale

1998
BBA (Marketing), National University of Singapore 

Academic and Professional Experience

2023 – Present
Senior Lecturer, Singapore University of Social Sciences

2020 – 2023
Associate Faculty, Singapore University of Social Sciences

2008 – 2023
Managing Director (Southeast Asia), Wearnes

2013 – 2022
Project Advisor, UOB-SMU Asian Enterprise Institute

2000 – 2007
General Manager, Jardine Cycle & Carriage

Kwan, V. & Wong, J. (2022)
The Fundamentals of Luxury Branding, The Branding Journal.

Kwan, V., Crabie, J., Morales, X., Pathare, A., Steyaert, L., Zorn, P. & Wong, J. (2021)
The Three Themes of Luxury – Testing a Practical Model for Luxury Brand Managers. Australian and New Zealand Marketing Academy Conference, Melbourne, Australia.

Kwan, V. (2020)
The Neglected Folks Shaping Word of Mouth for Your Brand on Social, Marketing Magazine.

 

2020 – 2023
Committee Member, Motor Traders Association

2021 – Present
Reviewer, Australian and New Zealand Marketing Academy

 

2023: 
Consultant, Wearnes

2022 – Present:
Advisor, Meet Ventures

2021 – Present:
Consultant / Director, Alvisual

  • Word of mouth on social media
  • Luxury brand management
  • Consumer behaviour & the impact of technology

2022
Bugatti Regional Service Partner of the Year award

2019
Aston Martin Asia Pacific Dealer of the Year award

2004 & 2005
Kia Corporation Asia Pacific Distributor of the Year award

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