Dr Priyanka Gupta

School of Business

Tel: +65 6248 0464

Email: cHJpeWFua2FAc3Vzcy5lZHUuc2c=

2020
PhD in Quantitative Marketing, Nanyang Technological University

2008
PGDBM (Marketing), S.P. Jain Institute of Management & Research, India

2004
Bachelor of Technology, Indian Institute of Technology

Sept 2021 - Present
Senior Lecturer, School of Business, Singapore University of Social Sciences

Sept 2020 - Aug 2021
Postdoctoral Research Fellow in Marketing, National University of Singapore

2018
Instructor, Nanyang Technological University

2011 - 2013
AGM- Marketing, Lodha Group Pvt Ltd., India

2008 - 2011
Assistant Brand Manager, Nestle (India) Ltd.

2004 - 2006
Executive Engineer, Reliance Communication, India

Priyanka Gupta and Sadat Reza, "Spatio-temporal propagation of asymmetric inter and intra-channel effects of competitive price promotions", ISMS Marketing Science Conference, Philadelphia, June 2018

2016 - Present
Member, INFORMS

2018
INFORMS Doctoral Consortium Fellow, Philadelphia, PA

Substantive: Retail competition; technology in marketing
Methodological: Dynamic spatial models; field experiments

A spatial econometric analysis of price competition in the carbonated soft drinks category among geographically connected retailers, in preparation, 2020
Use of Mobile Apps in CPG Distribution Operations in Emerging Markets – a Randomized Controlled Trial, in preparation, 2020
Understanding the differences between customer feedback metrics in healthcare context, in preparation, 2021

Marketing Research
Quantitative Methods
Data Management
Data Visualization
Marketing Strategy
Pricing
Online Marketing

Dr Priyanka Gupta

Senior Lecturer, Business Analytics Programme

Educational Qualifications

Academic and Professional Experience