With more than a decade of experience, Associate Professor Guan Chong has taught various digital marketing courses at undergraduate, graduate and executive levels. She has provided consultation on business practices and conducted corporate trainings on social media analytics and other emerging areas.
She is currently a member of Think 20 (T20) Task Force 6 - "Economy, Employment, and Education in the Digital Age" - the research and policy advice network for the G20 Presidency.
Her research interest lie in the area of consumer decision making on digital platforms. Her publications appear in leading journals such as European Journal of Marketing, Journal of Interactive Marketing & Journal of Business Research. She is an editorial board member of Internet Research.