Victor was the Managing Director at Wearnes, an importer and retailer of luxury automotive brands such as Bentley, Aston Martin and Bugatti. He heads up business operations in several Southeast Asian markets including Singapore, Malaysia, Vietnam and is actively involved in sales, marketing, finance, strategic planning and other functions. Victor has been in management for over 20 years and has led brands that cut across all market segments – from mass to premium to ultra luxury. His notable achievements include starting up successful new businesses, driving existing ones to achieve performance records as well as winning awards and accolades across the region.  

Victor is also an investor in tech startups and an established business coach for SME founders. 

He holds a Ph.D. in Business and stays active in academia. His research interests lie primarily in word of mouth on social media and luxury brand management.