Mdm Rahayu is the CEO of KidSTART Singapore Ltd, a non-profit organization incorporated as a company limited by guarantee under the Ministry of Social and Family Development (MSF), that supports low-income families with the early development of their children from pregnancy up to 6 years old.

Prior to heading the rollout of KidSTART as a nationwide programme, she was formerly the Director of Child Development in the Early Childhood Development Agency, CEO of self-help organisation, Yayasan MENDAKI and had headed various departments in MSF in the areas of rehabilitation and protection, special needs and family development. 

An alumni of the Lee Kuan Yew School of Public Policy, Mdm Rahayu believes that implementation is policy and would like to see that every child has the opportunity for a good start in life.