BROWN BAG @ Capital Tower, Tanjong Pagar Lunch and Learn – SFF Enterprise Series

“Technology Transformation: What Are You Missing Out?” by Professor David Lee

Prof Lee will give an overview of the change in global business environment and corporate strategy driven by technology changes. In particular, the talk will focus on the global changes brought about by the accelerated adoption and commercialisation of new tech LASIC business models in China. Business education in universities will also now be focusing in ABCDE so as to prepare the students to harness technology for sustainable business. Not familiar with acronyms such as LASIC and ABCDE? Come and attend this talk to find out more on how your company and your future will be affected.

“Understanding Customer Product Reviews & Ratings: A Case at Amazon” by Dr Jiang Zhiying

Brands need to leverage the enormous volumes of feedback that consumers leave on social media. Existing methods for understanding free-text based consumer feedback data (e.g. online reviews) are predominantly qualitative (e.g. sentiment analysis). Qualitative approaches, however, cannot provide quantitative predictions of a potential rating increase following a product improvement.

This talk will discuss a novel method that converts reviews and ratings into statistical data that can be used to forecast rating performance. This is achieved by assigning quantitative values of importance to the various features of a given product based on each feature’s percentage contribution to the product rating. With such information, marketing and innovation teams can optimise their investment decisions to address consumer needs accurately and therefore maximise return on investment.


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