(from left to right) The first runner-up team, Mark Lai, Celine Tan, Charlene Chua, Shannen Pek, and a representative from Mediacorp (centre), at The Crowbar Awards 2022.
Congratulations to both teams from the SUSS Marketing and Business Analytics programmes who bagged the first runner-up (Mark Lai, Celine Tan, Keane Yeo, Charlene Chua, Shannen Pek) and fourth place (Shaun Ee, Tricia Ang, Chloe Tan) respectively in the Crowbar Challenge 2022 organised by the Association of Advertising and Marketing Singapore (AAMS). This is a huge win against many strong teams from other universities.
(from left to right) SUSS students, Chloe Tan, Tricia Ang and Shaun Ee, clinched fourth place at the Crowbar Challenge 2022.
The objective of the challenge was for the teams to develop a marketing campaign that will trigger the interest of Gen Zs to practise sustainability in their daily lives. For the challenge, the teams had to complete a 48-hour hackathon that was followed by a physical presentation to a panel of judges from the creative industry and representatives from MediaCorp (case partner).
Their winning ideas included a branded campaign that involved several activities that led up to a festival that was meant to draw youths to participate. An example was a fashion show that was inspired by recycled or pre-loved clothes, and many other sustainable practices.
Mark and Celine reflected on their experience, “It was definitely a tough challenge to push out a marketing campaign in two days, but it was rewarding as we learnt how to work under pressure and as a team. Although we didn't manage to bond through ice breakers (from the lack of time), we were still able to learn something from one another during our crunch hours at school.”
Shannon shared, “It was my first time participating in such an event. There were many factors that could have made our pitch more well-rounded, but we really did our best with the 48 hours given. This acted as a simulation for an agency that received a last-minute pitch for an important client. It was interesting to reflect on how I acted and it impacted how I will act in the future.”