The Bachelor of Science in Business Analytics is a four-year direct honours programme. Students are required to complete a total of 200 credit units (cu), inclusive of the SUSS Core courses. The Core courses harness interdisciplinary approaches and perspectives, and experiential learning to prepare graduates for complex and dynamic futures. By embracing change and leveraging disruption, graduates will make a positive impact on the world we live in. Students must also complete a 24-week work attachment, an overseas experience and a community engagement. Ultimately, the goal is to nurture graduates who demonstrate professional competence, social consciousness, and the motivation to learn for life.
Unique Features of the Programme
The programme offers an immersive learning experience where real-world data and examples are used as part of the applied learning approach.
The programme offers an external course on “AI for Industry”, in collaboration with AI Singapore. Business Analytics degree students who have outstanding CUs under General Electives can consider applying for this course. Note that this scheme is exclusively offered to students taking Business Analytics as the first-major only. More details are given in this file.
The programme allows students to acquire technical and interpersonal skills in the analytics major. Additionally, the flexible structure of the programme allows students to deepen or broaden their course selections to suit their personal preferences, interests, and career aspirations. Students may select a complementary second major, minor(s) and/or free electives. Here are some examples of how this can be achieved:
| Course Selection | Purpose | Possible Job Role |
|---|
Information and Communication Technology (ICT)
Second Major (60 cu) | Learn business and quantitative skills in analytics with accompanying hard skillsets in ICT. | Data Engineer, Data Analytics Consultant, ICT Analyst,
Machine Learning Specialists, Technical Analyst, etc.
|
Finance
Second Major (60 cu) | Learn business and quantitative skills in analytics and then deepen in financial technology. | Fintech Analyst, Risk Analyst, Blockchain Analyst, Fintech Product Consultant, etc. |
Marketing
Second Major (60 cu) | Combine analytics with marketing to develop a diverse range of hard and soft skills for different industries and job roles. | Analysts in Digital Marketing, Customer Insights, Market Research, Products, and Sales, etc. |
Finance + ICT
Dual Minors (60 cu) | Combine analytics with two highly sought after skillsets. | Financial Data Analyst,
ICT Analyst, Financial Technology (FinTech) Analyst, etc. |
Marketing Minor (30 cu)
+ Free Electives (30 cu) | Learn hard and soft skills in analytics and then deepen and broaden in other disciplines. | Marketing Analyst, Business Intelligence Analyst, Marketing Operations Analyst, etc.
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The curriculum presented on this page is only applicable to students who enroll in the programme from the July 2023 semester onwards.