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Resounding Kick-off of SUSS Brand Challenge 2021 Briefing


Associate Professor Allan Chia (Dean of School of Business) and Dr Marcus Lee (Head of Programme, Marketing), together with the event operation team (Dr Lau Kong Cheen, Dr Vanessa Liu, Dr Vicky Kuo and other marketing faculty), and the guests from polytechnics and participants.

This year’s SUSS Brand Challenge briefing session saw yet another round of overwhelming responses from all five local polytechnics in Singapore! With 389 students across 87 teams participating, the event drew an impressive increase of more than 46% of contenders compared to last year.

Organised by the SUSS School of Business, the annual competition invites teams of polytechnic students to compete and develop the most viable brand strategy for a leading brand. Besides $6,000 worth of prizes up for grabs, members of the finalist teams will be given provisional admission offers to the full-time Bachelor of Science in Marketing with Minor Programme at SUSS!


Associate Professor Allan Chia, Dean of the School of Business at SUSS, welcoming all participants at this year’s SUSS Brand Challenge.

Dr Marcus Lee, Head of Marketing Programme, presents a programme overview to the participants.

Associate Professor Allan Chia, Dean of SUSS’ School of Business, kicked off the anticipated session with a welcome speech delivery. The event continued with Dr Marcus Lee, Head of SUSS’ Marketing Programme, introducing the marketing programme. Participants also attended a branding workshop by SUSS marketing faculty, Dr Lau Kong Cheen, followed by an interactive briefing and Q&A session with senior executives from this year’s three brand sponsors – Kele Bakery, PicknGo and CR Group.


Senior executives from the sponsoring brand of Kele Bakery sharing real-life cases from their business.

Alex Ng, Director, PicknGo, sharing his company concept.

Come mid-August 2021, all teams will submit their brand strategy proposals and eight finalist teams will be selected to pitch their recommendations on 17 September 2021. We look forward to their submissions and best of luck to all the participants!

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