Patricia Chew

Dr Patricia Chew

Head, Bachelor of General Studies Programme

Centre for Continuing & Professional Education

Tel: 65 6248 4003

Email: cGF0cmljaWFjaGV3eXBAc3Vzcy5lZHUuc2c=

Educational Qualifications

2006
Doctor of Philosophy in Marketing, NUS Business School, National University of Singapore

1999
Master of Business Administration, NUS Business School, National University of Singapore

1995
Dip. in Business Administration, NUS Business School, National University of Singapore

1990
Diploma in Education, National University of Singapore

1989
Bachelor of Arts in English Language and Literature, National University of Singapore

Academic and Professional Experience

2016 - 2021
Deputy Director, Public Transport Council

2015 - 2016
Adjunct Senior Lecturer, NUS Business School

2014 - 2015
Senior Academic Advisor and Professor, Universitas Pelita Harapan (Medan)

2013 - 2014
Assistant Director, International Development Division, SIM Global Education

2010 - 2012
Senior Lecturer, Deputy Head of Programme (Business), SIM University

2006 - 2010
Lecturer, Head of Programme and Head of Area (Marketing), SIM University

1994 - 1997
Customer Service Manager, Forward Timber Pte. Ltd

1990 - 1994
Teacher, Bukit Batok Secondary School, Ministry of Education

Patricia Chew (2013)
"How Middle Managers Become Leaders of the Future," Today's Manager, pp 12-15.

Jochen Wirtz, Chiara Orsingher, Patricia Chew, Siok Kuan Tambyah (2013)
"The Role of Metaperception on the Effectiveness of Referral Reward Programs," Journal of Service Research, Vol. 16, no.1, 82-98.

Jochen Wirtz, Patricia Chew and Christopher Lovelock (2013)
Essentials in Services Marketing, 2nd edition, Pearson Education South Asia.

Yamen Koubaa, Gaelle Ulvoas and Patricia Chew (2011)
"The Dual Impact of Traditional and National Cultural Values on Expatriate Ethnic Groups' Attitudes and Willingness to Buy," Asia Pacific Journal of Marketing and Logistics, Vol. 23, Issue 5, 626-640.

Jochen Wirtz and Patricia Chew (2009)
"Asean's Servicescape: A Tourist Attraction," ASEAN Affairs Magazine, Mar-Apr, 82-83.

Jochen Wirtz and Patricia Chew (2008)
"Differentiation through Managing Relationships and Building Loyalty: A Blue Ocean Perspective," in Effective Executive, The Icfai University Press, December, 40-48.

Jochen Wirtz and Patricia Chew (2002)
"The Effects of Incentives, Deal Proneness, Satisfaction and Tie Strength on Word-of-Mouth Behaviour," International Journal of Service Industry Management, Vol. 13, No. 2, 141-162. (Winner of the most Outstanding Paper Award in the 2002 volume)

2015 - 2016
International Advisory Board member, Universitas Pelita Harapan (Medan)

Services marketing, consumer/citizen behaviour, leadership
Back to top
Back to top