Singapore is fast developing into a globally competitive knowledge-based economy that thrives on the availability of information and knowledge. With the explosive growth in data, there is a growing demand for graduates who are able to harness the data for business decision making.

The BSc in Business Analytics equips students with the ability to apply appropriate analytics techniques so that business data can be transformed into valuable information. This in turn helps organisations to improve operational performance, enhance customer engagements, and identify new opportunities to steer the organisations forward.

The programme helps students to acquire business analytics skills and knowledge through a balanced curriculum that covers fundamental business modules as well as data analytics. Armed with fundamental business knowledge and relevant business analytics skills, final year students conclude their studies with a comprehensive project that requires them to apply their business analytics skills and knowledge in a project setting. Hence, graduates will be able to perform a wide a range of tasks needed for data-driven business management.

The curriculum presented on this page is only applicable to students who enroll in the programme from the July 2023 Semester onwards.

Students may pursue Analytics as a single major.