Back to top

Graduate Diploma in Experience Design

Graduate Diploma

To enable graduates to design meaningful and delightful experiences that address complex business problems and wicked social challenges in the VUCA world.

Graduate Diploma in Experience Design


Meet the Head of Programme at our online dialogue session via Zoom and have your questions answered!

• Session-SBIZ-JG3: Saturday, 18 May 2024, 12.00pm - 1.00pm

[ Find out more and register now! ]

Experience design is a discipline and practice that put people at the heart of design decisions when shaping and creating solutions that deliver value. Using design principles, methods, tools, and practices as the enablers and prior disciplinary knowledge from business, technology, and social sciences to name a few, students get to tackle complex business and wicked social challenges in the VUCA world and build a career path in ‘experience design’ focusing on design offerings such as information products, digital products, services, events, and processes that are useful, usable, and desirable.

This Graduate Diploma in Experience Design caters to the emerging industrial need for experience makers. Working professionals who wish to acquire and deepen their theoretical understanding and practical capabilities in the contemporary practices of experience design would benefit from this programme.

Admission Requirements

Refer to general admission criteria for graduate programmes.

This programme is currently unable to take in international students, i.e., you must be a Singapore citizen, permanent resident, or
a resident in Singapore (e.g., Employment Pass holder) to apply for admission.

Financial Assistance

The University offers course fee concession for selected graduate programmes. Please click here for more details.

Programme Structure

GDXD students are required to complete 30 credit units (cu) — comprising 20-cu coursework and a 10-cu applied project. However,
they can also opt to exit with the Graduate Certificate in Experience Design (GCXD) upon completion of 15-cu courses.

Courses are based on a 5-cu configuration unless stated otherwise. The candidature for GDXD has a minimum period of one (1) year
and a maximum period of two (2) years.


Most classes are conducted in the evenings during weekdays, but some classes may be scheduled on Saturday morning/ afternoon.

All graduates and professionals with a basic degree aspiring to be experience makers or applicants with the following backgrounds would benefit most from this programme:

Design Design-Related Non-Design Disciplines
Communication Design
Information Design
Interaction Design
Product Design
User Experience Design
Digital/ Interactive Media
Engineering Design
Human-Computer Interaction
Human Factors
Communication Studies
Event Management
Human Services
InfoComm Technology

Applicants from the non-design disciplines — when admitted to the programme — may be required to complete preparatory work on their own and attend the supplementary workshop(s) before the commencement of the programme.

Depending on the chosen electives and the completion of applied project (i.e., the portfolio), graduates can take on the following
— but not limited to — experience making positions:

Experience designer, service designer, user experience designer, and user experience researcher.

  1. How many intake(s) are there in a year for the Grad Dip in Experience Design (GDXD)?
    Currently, there are two intakes per year that take place in January and July.

  2. Do I need design background to enter the Grad Dip in Experience Design (GDXD)?
    Applicants with basic design skills and visual sensitivity — e.g., comfortable and capable of producing a decent presentation slide deck from scratch without using the templates, including using appropriate typefaces, colours, layout, and imagery — would help.

  3. Applicants without design skills and visual sensitivity can start with the following two core courses that build the foundations
    of design, i.e., thinking, making and doing:

    • DES531 Graduate Design Seminar (2.5 cu) — This course builds design vocabulary and introduces a grounded perspective on Design as a discipline and profession in contemporary practice. Through readings, light research work and reflections, students will develop their understanding of design with confidence.
    • DES533 Communication Design (2.5 cu) — This course focuses on (a) the development of basic design concepts and practical visual skills and (b) application of design principles in mapping, documenting and communicating the process and outcome of a given design project.

  4. How long does it take to complete the Grad Dip in Experience Design (GDXD)?
    The GDXD programme duration is one and a half (1.5) years, and the maximum candidature period is two (2) years.

  5. Is an interview required for admission?
    Shortlisted applicants may be required to undergo one or more interviews conducted by the University.

  6. Can I apply for course exemption?
    No, currently we do not offer course exemption for courses in GDXD

  7. Are there any attendance requirements?
    Most design courses are studio-based, i.e., students are expected to work collaboratively either in a physical classroom and/ or digital workspace under the guidance of an instructor and occasionally the invited guest. You are strongly encouraged to attend all sessions or make alternate arrangement with your groupmates if you are unable to attend specific session.

  8. What happens if I do not complete the graduate programmes (e.g. Graduate Certificate, Graduate Diploma, Master) within the candidature period? Can I apply to take the remaining courses via CET pathway?
    Students who have not completed their graduate programmes within the stipulated candidature period will not be eligible for the award of the qualification for such graduate programmes. Such students however may apply to take, via the CET pathway, the remaining courses which they did not complete under their graduate programmes as part of their personal learning and development. Such application will be subjected to the CET admission requirement. However, as such students have exceeded the candidature period for their graduate programmes, they will not be awarded the qualification for such graduate programmes even after taking and completing the remaining courses via the CET pathway (“Condition”).

Back to top